Customers always choose stores first and then products. Frequent adjustments to the display are to keep the product display fresh and attractive, thereby stimulating customers' desire to buy and increasing sales.

By regularly updating the display, new products, seasonal products or special promotion products can be displayed to make customers feel the vitality and diversity of the store.

01 How often should the display be adjusted to be more effective?

Clothing store managers should know that the adjustment frequency of the display is related to the stocking band. If the adjustment frequency is too slow, it will not help to increase sales. If the adjustment frequency is too high, it will not only waste manpower but also make it difficult for the goods to support. Therefore, controlling the adjustment frequency of the display is still a technical job!

Normally, the display can be adjusted according to the following steps for new products every week:

1 Calculate the display area and proportion according to the SKU of the new product

2 Analyze the data of the products that have been launched and plan the product layout of the store space

3 Consider the connection between the space theme and color

4 Determine the theme and atmosphere of the new product according to the main new product

5 Determine the theme outfit and find the outfit that best fits the theme

6 Match the products of the window mannequins into a series

8 Display is deduced according to the matching and color

In addition, adjusting the display can also help optimize the placement of goods, increase the exposure and visibility of goods, and make it easier for customers to find the goods they are interested in, thereby improving the shopping experience. By constantly adjusting the display, merchants can better adapt to market changes and customer needs and maintain their competitive advantage.

But adjusting the display does not necessarily mean turning the entire store upside down. Sometimes only local adjustments are needed, such as changing a mannequin or adjusting the hanging.

02  No new products, but also need to update the display

Many brands do not update new products once a week like big brands do. Most brands update new products every 2 weeks (or longer). Therefore, when there are no new products, there is no need to adjust the display.

Q: How often should the display be adjusted if there are no new products?

A: Refer to the data analysis of last week, a small adjustment once a week and a major adjustment every two weeks.

After a weekend, the clothes of the models in the store and the products on the display will change. Some are sold out and some are not selling well, so these products need to be replaced.

A small adjustment once a week: Minor adjustment to change some of the display and the display of the models in the store.

A major adjustment every two weeks: After two weeks of sales, many models of the original best-selling goods may be sold out, and some series are not sold well even if they are placed in a good position. Moreover, the model samples have lost their freshness after a long time, so a major adjustment must be made.

The frequency of adjustment can be flexibly controlled. It does not mean that if you make a major adjustment every two weeks, you cannot make any adjustments after 10 days. If you make a minor adjustment every week, it is okay to make adjustments after eight or nine days.

Finally, let me make it clear that there must be a purpose for adjusting the display. You cannot adjust the display just for the sake of adjusting the display. Focus on which products are being sold this week? Which models are being sold?

Remember that the display adjustment should be determined by analyzing the customer flow data and combining the inventory and sales changes of the products! So it is okay to postpone it in advance. The key is to know the purpose of adjusting the display.

I hope that all clothing stores can think well before adjusting the display. Only when we appear in the latest and most comfortable state can we better attract potential customers and old customers to come back for the second and third time!