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Shop color display skills

1. Similar color display

Similar color display means that on the same shelf or display point, all products have similar colors, with only differences in brightness and purity. This method combined with repeated display can give people a comfortable experience visually.

2. Similar color display

The display effect of similar colors is very significant. Imagine that when the colors of products on the same shelf are close, a color block can be formed. If the area is large enough, it can effectively affect the customer's emotions.

Combined with color psychology, try to display light-colored clothing in similar colors, which can create a soft and harmonious atmosphere. On the contrary, dark colors may give people a sense of oppression.

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3. Contrasting color display

The display method of contrasting colors creates a strong visual impact, so it is often called strong color. This method can add dynamism to the store and is suitable for two or more color combinations to form a sense of rhythm.

For example, a store uses the contrasting colors of red and green to instantly convey the fresh breath of spring.

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4. Left light and right dark display

In actual application, it can be left dark and right light, or right light and left dark. The key is to form a unified sequence specification in a store.

This arrangement is most practical when displayed sideways, which can give customers a sense of order and make shopping more comfortable.

5. Light in front and dark in back

Using the rules of color, the brightness of clothing will give people a sense of moving forward and backward. In the display, clothing with high brightness can be placed in the front and clothing with low brightness can be placed in the back.

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6. Interval display

This is a more conservative but most commonly used display method. The display method of shallow-dark-shallow-dark intervals has a strong sense of rhythm and a very comfortable visual experience. We also call it piano-key arrangement.

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