1. Display for display

Display is the simplest and most direct marketing method. If the display is done well, it can bring profits to the store the fastest. Many store owners realize the significance and importance of display, so they put a lot of effort in the display of goods, using all methods. In the end, the store becomes crowded, POPs are everywhere, and every product is the focus. The goods block each other, steal the limelight, and are colorful... Walking in feels suffocating.

Store display sometimes needs to be subtracted. It is not a good display to display every feature of all products in front of customers. The display should be orderly, step by step, and interlocking. It should not enter the customer's eyes like a tidal wave, making people feel suffocated by the "beauty" in front of them.

2. Good-looking is not necessarily a display

Many people naively believe that as long as the display of clothing stores is good-looking and beautiful, it will attract the attention of customers, and attracting the attention of customers will naturally prompt customers to buy clothes, and sales performance will increase. But to be precise, clothing display is an important part of visual marketing, not the only requirement. Display is a comprehensive subject. Therefore, good-looking and beautiful are not the fundamental purpose of display. It is useless to be beautiful without increasing sales!

Most customers go to the store to buy clothes not only because they are attracted or like them and make impulse purchases, but also because of the cost-effectiveness, relevance and theme of the clothes. Therefore, clothing selection is the top priority.