When it comes to wall displays, retail brands know that this is the main sales area. The display in a store usually consists of four parts: VP (visual theme), PP (three-dimensional display), IP (single item display), POP (selling point advertisement)
Wall displays, especially those facing the main aisle, are very important in terms of location and belong to the PP category. In addition to sales functions, the aesthetic appeal of the display is also a crucial visual point for the store. The most widely used wall display is the upright display, and the following points should be noted when displaying:
1. Color gradient
The color gradient of the upright display should be based on the customer's flow, from the exterior to the interior, from light to dark, from front to back, and the size should also be from small to large.
2. Partition display
Products of the same series should be prominently displayed in the same display area, while men's and women's clothing should be clearly defined and displayed separately.
Seasonal products should also be hung in a separate area with clear markings. Attention should be paid to the overall color and matching. Skilled display artists can still turn such "inventory areas" into treasures and present exquisite display effects.
3. Fun combinations
To avoid displaying unsold products on a single shelf, appropriate accessories can be added to create fun and selling point associations, and display the matching style.
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