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Is it too difficult to display clothing? Pay attention to these details and make

Although everyone knows that display is important, there are not many stores that are truly good. Good display can instantly stimulate consumers' desire to buy, making them eager to try on. How can we display such a "tempting" and overwhelming display?

Don't worry, today I will share three display techniques to help you solve your store display problems.

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1. Wall display

When it comes to wall displays, retail brands know that this is the main sales area. The display in a store usually consists of four parts: VP (visual theme), PP (three-dimensional display), IP (single item display), POP (selling point advertisement)

Wall displays, especially those facing the main aisle, are very important in terms of location and belong to the PP category. In addition to sales functions, the aesthetic appeal of the display is also a crucial visual point for the store. The most widely used type of wall display is the upright display.

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2. Side hanging display

There is a saying that goes, if the side hanging is done well, sales cannot be ignored. Such an important display method is certainly worth studying carefully. Side hanging display refers to hanging clothes on the shelf in a side view, belonging to the IP category, mainly for the convenience of customers to take them at any time.

 

Usually, customers will choose to try on the side hanging after browsing, so the "association" function should be given special consideration in the side hanging display, and related products should be appropriately displayed to play a role in joint sales.

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3. Accessories Display

Accessories, as a way to attract attention in store display, cannot be ignored. The success or failure of accessory display directly determines its sales performance. Due to the small size, variety of styles, and colors of accessory products, they should be displayed in a layered manner to emphasize their overall and sequential sense.

 

We can choose a fixed whole area wall for display, or arrange it next to the cashier for customers to purchase together. We can also place accessories in the middle of the clothing display.

 

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