Visual appeal: Using models to display products, especially clothing and accessories, can more vividly show the wearing effect of the product, increase visual appeal, and attract buyers' attention.

Enhance the sense of reality: Model displays can help buyers imagine what the product looks like in real life, provide a more realistic product experience, and thus increase purchasing confidence.

Show details: Model displays often highlight the details of the product, such as version, cut, color matching, etc., so that buyers can have a more comprehensive understanding of the product.

Inspire the desire to buy: The poses and matching of the model can stimulate the buyer's desire to buy, especially when the multiple matching methods of the product are displayed.

Increase conversion rate: Because it provides richer information, model displays usually increase click-through rate and conversion rate, thereby bringing more potential customers and orders.

Brand building: Model displays can be combined with brand image and style to help shape and convey the uniqueness of the brand.

Social sharing: Product pictures with model displays are often more attractive and are more likely to be shared by buyers on social media, thereby expanding brand exposure.

Search advantage: In Alibaba International Station, window display products usually have higher rankings and exposure in search results, which helps increase the visibility of products.

Therefore, using window display models has a significant effect on improving the attractiveness and sales effect of products.