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Four important display areas in stores

1) Ground display

It means placing the exhibits directly on the ground or countertops, which is generally suitable for large or heavy exhibits. Cosmetics, home furnishings and other commodities are suitable for display in this way, because this area often allows people to directly feel the characteristics of the products, which is convenient for customers to observe and experience.

2) Wall display

Exhibits are displayed on wall cabinets for customers to watch and touch. Generally suitable for clothing, glasses, jewelry and cultural and creative products. Many regional and characteristic products will adopt this display method, giving people an intuitive display and convenient selection.

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3) Window display

The main products of the season are generally displayed in the window, and the atmosphere props and the main products are matched to attract customers' attention and guide customers into the store. The window is an extremely important marketing tool for clothing stores. Smart store managers will use display props such as human models that are in line with the seasonality and unique design of clothing to show the effect of clothing. If the window display is done well, it will attract more customers to come to the store to explore.

4) Countertop display

The countertop refers to the countertop of the store's mobile counter. Countertop display is also the mobile counter display. Generally, the display on the mobile counter is to display the main products of the season, using the form of pp+ip.

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