In the age of cosmetics and beauty, word-of-mouth recommendations are no longer sufficient.
The days of depending only on word-of-mouth in the beauty and cosmetics industry are long gone, but the growth of the Internet has also improved the standing of many buying retailers. Nevertheless, buyer stores are buyers, and the furnishings in the shop must satisfy the two criteria of being eye-catching and memorable, whether the goal is to draw in consumers or keep existing ones.1. The purpose of display is to enhance the shopping experience for customers and direct their desire to shop by means of visual stimulation. Simultaneously, display is a key component of space layout that may direct clients to explore the entire area and raise the likelihood that they will try on and close.

2. The present state of the garment industry's decline
The clothing sector of the retail business has seen a decline recently. Having a well-thought-out display layout ahead of time also helps with better product organization.It makes OTB more rational, grasps the proper inventory number of all commodities in a timely manner, and helps better prevent losses brought on by poor turnover rates and high inventory backlogs.

In truth, a lot of inexperienced purchasers have discovered that sales will rise dramatically if the merchandise in the store is changed out for new display areas and designs. However, they are unaware that this is the purpose of display.

3. Modern consumers have low buying loyalty
For consumers, brand style is crucial, particularly in the case of collection stores. Contemporary consumers are not very devoted to brands and seldom visit stores to make purchases. Even more crucial is the development of brand DNA. Creating unique memories and making something irreplaceable, a high repurchase rate is essential. Allowing clients to visit this business to purchase clothing in a similar style is another important function that displays may provide.