The window design is called Window display in the UK. It is a display art that puts the merchandise in the window display. A neat and eye-catching window display is a very effective way to prevent pedestrians from leaving and to induce them to walk into the store.
The window can guide the customer, make the customer want to buy, and ultimately increase sales. Visual marketing is not a science, there is no fixed rule. In a sense, visual marketing is more like an art, there are some invisible rules, but for visual impact, we often need to break this implicit rule.