The quickest shortcut to success is to learn from successful people. In the same way, if you want to know the secret of why customers take the initiative to enter the store, we need to know what the stores that can do this look like.

For example, the PeaceBird Collection Store opened in Shenzhen a few days ago has attracted many people to go.

Not only did the crowd flow on the opening day, but the grand occasion did not dissipate. It’s no exaggeration to say that anyone who passes through this collection will almost walk in and stroll around.

Co.One opened in Shenzhen Vanke Square is also like this.

Another famous brand Li Ning, which is also a very obvious example.

In the past two years, he has carried out a comprehensive upgrade from the product to the store. The exposure rate is much higher. More and more young people go to the card to share, which is simply a new generation of eye-catching stone.It is not difficult to find that these stores have just said that they have a common point -

1. Very Eye-Catching

In this fast-paced society, people are full of impatience, even if they are shopping, they are not so patient. So we often say: the time left by the customer is only 3 seconds.

If he passes through your store and sees it, there is no desire to enter the store within 3 seconds, then you lose a single. So how to seize the customer's mind within 3 seconds is especially important.

If you want to make your store an explosion, we recommend these 3 tricks: special materials, strong colors, and unique products.

a. Special material

I remember when I went to a shopping mall last week, I was suddenly attracted by a store. Nothing else, just because it wrapped the display table with laser sequins in the window, and instantly jumped out of the row of dark doors.

This is the irritating feeling of different materials. A futuristic material such as laser or sequins is really recommended, because it is both hot and eye-catching this year.

a. Strong colors

Using color to catch the eye is the lowest cost and the easiest way to get started. It doesn't have to be bright, at least different from the store next door.

If you don't want to make a difference, then use it to play tricks. Such as painting the shape.

Or make a move.

As long as you are willing, as long as you are bold enough, whatever you can play.

b. Unique products

In short, it is to put the design style in the window. If it's not enough, let the model wear it.

2. Guided

After you are eye-catching, you have to guide customers into the store and go shopping.

After shopping for a long time, the customers found that the smart shop will be extremely user-friendly in every corner of the store, setting different tips and guidance.

You can use POP, you can use a light card, or you can deliberately design the channel to be wide and tight, completely controlling the customer's walking route.

In fact, you are doing guidance, but the customer will feel that you are intimate, the store experience is so good, maybe you will come again.

3. Good atmosphere

After entering the store, the important thing is the atmosphere. Now many sports brand stores have a small design, so that customers can see or experience the texture.

It may be light, or it may be taken out of the material in the clothes to make a small specimen.

The sense of the scene is even simpler, giving some ambience props. I recommend you a few wild models: bicycles, green plants, balloons.