Visual merchandising is a marketing technique used for the sole purpose of increasing sales through application of aesthetics. This type of merchandising is mostly used in retail stores, trade shows, exhibitions and so on. Visual merchandising is a great strategy which worthy to focus on, because it helps a lot in terms of finance and space.

Mannequins are a statement in visual merchandising when it comes to creating unique and eye-catching store and window display designs. Their role became so important due to the strong customer-friendly aspect, the fact is that they reflect the human body and shapes to perfect and help customers imagine the items of clothing on themselves.

Mannequins represent a diverse source of embodiment: from materials to sizes, shapes, and colors, there is a wide range of choices, all aimed to help you reach sales goals and create stunning visual experiences for customers.

We, the people who have always been enthusiastic about the human body, therefore created a need, that is materializing the shape through sculptures, dress forms and so on. From early times, these models were a form of art that incarnated personal beliefs, styles and visualization of the self. Since Ancient Egypt, when mannequins were the perpetual mirror of pharaohs, to the peace-makers in the medieval ages or French royalties, mannequins have become a work of art and expression.

With the industrial revolution, mannequins became advocates for both the retail stores and the customers. Beyond the glass windows, they were the link between everyday life and the fantasy and excitement that fashion entailed.