The display feature
To begin with, this is without a doubt the most fundamental role. Every retail display aims to present products better and pique customers' interest in making a purchase. Customers should so be able to experience the products' effect and use. Most emotional customers find this to be really attractive and enticing, which makes it simple for them to feel compelled to make a swift purchase. This is what the display feature has brought about.

2) Convenience function display
Customers should find it easy to pick thanks to store displays. Use clothes retailers as an illustration. Here's how their convenience function works: Since it is more convenient for clients to shift their sight up and down than down, similar apparel and accessories should be positioned vertically rather than horizontally; In order to enable buyers to make informed decisions, comparable apparel should have the widest range of designs, colors, and sizes; Make clothes and accessories visually striking and creative by skillfully utilizing color and lighting.

3) The role of displaying attractiveness

Customers will neglect your large choice of items if you don't draw their attention to their attractiveness via unique styling, a straightforward approach, and harmonious color schemes. 

Customers can only build trust and a desire to purchase when there is a complete, spotless, organized, and well-presented retail display.

The quest of comfort and happiness has become the norm as people's cultural and economic levels rise. Retailers can rely on how their products are exhibited and decorated to draw people in. Once inside, they should then create curiosity and associations with the things that are on display, which will ultimately lead to a desire to buy or purchase behavior.
Stores lacking sufficient room can employ local aspects of the business to reflect it, while stores with conditions can use windows to do this.