01. The window that grabs attention

In our life, there is never a lack of eye-catching things, it may be a movie, an item, a piece of news... constantly attracting our attention.

The same is true of the current retail environment: without attention, there will be no customer flow, and without customer flow, there will be no guarantee of transaction...

Therefore, if you want to develop for a long time, you must detonate the attention of consumers! For example, the reason for the rise of online celebrity stores in recent years is to arouse consumers' attention through visual marketing of scenes.

For stores, a higher appearance value can not only attract more people to enter the store, but also a higher appearance value is also a condition for entering a shopping center.

02. Create sustained attention

certainly! Doing a good job in store visual marketing is only the first step to attract consumers' attention. It is also extremely important for physical brands to create highly recognizable products and images!

Nowadays, the homogeneity of commodities is serious, and the products sold between stores are actually not much different. But there are tens of thousands of brands in the same category, but there will always be a very high sense of identity in our hearts, making you "must have it":

Therefore, by identifying the strengths of the brand, allowing customers to gain a sense of belonging, and working to shorten the distance with customers, the vitality of the brand will become more and more vigorous!

"Competition in the business field is a game of attention."

In the face of fickle consumers, if you don't take the attention of physical stores seriously, you may be the first to be eliminated by the times.