1. Bright colors

As the first visual point, the window can be said to be the key to attracting customers' attention! When the seasons change, updating the seasonal windows with bright colors can quickly attract customers.

For example, in the autumn window, a large bunch of sunset yellow in the window instantly hits the eyes of consumers, bringing people an atmosphere full of autumn.

In addition, VP points and PP points can be created in the store, so that consumers can immediately get to the alternate seasons, and they also want to guide customers into the store to refresh their wardrobes!

2. Models need to have a sense of the scene

You can choose the shape of different models according to different seasons and different store style positioning.

For example, autumn clothing is mainly elegant and noble, and the overall shape of the models is a high-end display. It is also possible to take advantage of consumers' buying psychology to create creative windows, enhance the sense of luxury that the entire window brings to customers, and attract more attention.

And when there are no models, the form of displaying items should be more varied.

The stronger the sense of scene this brings to customers, the more it can arouse customers' reverie about single product purchases and stimulate customers' desire to consume.

The adjustment of the display window is the first step in attracting customers' attention in seasonal displays. The most important thing is how to stimulate customers' consumption desire after customers enter the store, and you need to work harder.

3. The combination is more detailed

When the season changes, in addition to launching new products, we also need to remember to clear the inventory, and then adjust the combination and matching in the store.

For example, spring clothes can also be properly matched with some thinner clothes (short-sleeved, mid-length skirts, etc.), and sold through the new vision.

In addition to joint sales of new and used goods, you can also sell basic models with popular models. We can classify some versatile items such as knitted sweaters, inner wear, and wide-leg pants into basic models; while popular models are judged according to current fashion trends, and are comparable to other categories in terms of fabrics, patterns, and colors. If there is a difference, the boss needs to pay attention to relevant fashion information at all times.

In addition, it is also possible to add key displays in dead corners. First, it can play the role of "changing scenes" and prolong the customer's stay in the store, allowing customers to walk through the entire store. Second, it can deepen customers' impression of the store.

It is also a big project to change seasons and launch new products. In order to successfully welcome the peak season and take the opportunity to double sales, in addition to having a keen sense of fashion, you must also have solid basic skills in display.