1. How do customers come to your store to buy things?

Generally, there are two types of retail stores that are more popular. One is an old store that is full of various commodities and gives people a sense of closeness; the other is a new type of store that takes the fashion route and gives people a distinctive style.

The former store already has a certain customer base in small cities, but it is still difficult to expand to new customers. As the consumption level of customers continues to upgrade and products continue to be launched iteratively, the old set of stores has become more and more declining. To attract new customers, the only way to change is to change.

How does the new retail brand store attract customers to the store?

The answer is: to attract customers to the store to the maximum extent and retain customers through visual experience.

The overall atmosphere of a store includes: window decoration, product display, light source, color matching and other elements, which constitute the shopping atmosphere of a store. For example: the clothing product itself does not speak, but we can use display techniques, plastic arts and lighting to achieve the best effect.

According to the division of styles, the balance of product style and display props, the matching between clothes, and the rhythm of the whole store style, make the store clean and tidy, improve the visual comfort, and customers will feel that the store decoration Yes, I have my own style, and I even think that this style is very suitable for me, so I can't help but go in and take a look.

2. Every time customers come, they feel fresh and can find their favorite products.

Display is not only to improve the image of the store, but the ultimate purpose is to improve the sales of the store. No matter how beautiful the display is, if it loses its practicability and the product cannot be sold, it is still not a professional display.

Therefore, before doing the display, the store also needs to grasp the sales situation of the store's goods.

For example, which product is particularly popular or slow-moving in the near future, as well as the products that have accumulated inventory, it is necessary to formulate a reasonable display plan and then display it. The same is true for the grouping of goods. Through sales and data analysis, a series of plans such as grouping and buying goods are carried out, and then the goods are returned.

And now a good store sells not only clothes, but also a range of additional products. Such as shoes, bags, necklaces, hats. Moreover, the accessories will have a good effect in drainage, because the low unit price will make it better to match and add.

Therefore, before these products are displayed, they must be planned in the purchase and assembly plan to create their own store series of products, and regularly organize and purchase products, so that customers can feel fresh every time they come, and can find their favorite products.

Do the above two points, both old customers and new customers will linger on your store and keep coming back.