With the strong rise of immersive (atmosphere) marketing, many stores have paid more attention to the theme scene mode.
However, how to build a strong display style to increase the atmosphere of the store? It is necessary to test the professional ability of the retailer!
Wabi-sabi style
The characteristic of wabi-sabi style is minimalism. The color is single and the shape is simple, focusing on simplicity and purity. The purpose of wabi-sabi style is to give the whole store a quiet atmosphere and give consumers a comfortable and comfortable mood.
The creation of a wabi-sabi atmosphere can directly arouse the interest and desire of customers. In a scene full of atmosphere, customers can easily realize what they need when they arrive at the store. Want to buy something?
INS style
Ins refers to the social software Instagram. As the name suggests, the style that has been sought after by users on ins and has gradually become popular is the ins style.
Ins style display style emphasizes Morandi tones and neutral colors, together with props to create a sense of atmosphere: rattan chairs, wooden hooks, linen carpets, floor-to-ceiling stick figures, sculptures and other props.
The overall display style emphasizes a simple and cold space atmosphere, creating a space that combines simplicity, nature, and cold air, and creates an atmosphere that combines comfort and design through textured soft furnishings.
Retro Style
A major feature of retro-style displays is that they prefer to use brick red and old-fashioned colors in a large area, and there are no particularly bright colors. These colors usually have a high warmth and give people a sense of age.
The retro-style display style is generally more keen to create a small, fresh, classical, natural and elegant atmosphere; occasionally, elements with color escapes are used for embellishment to improve the artistic sense of the store space.
At the same time, there are also props in the store that can be prepared to embellish the theme and create a splendid atmosphere, such as paintings, ladders, antiques, etc.