1. Think about "positioning" before opening a store

The success of an enterprise depends on design. Before choosing a location, you have to think about it. What is your positioning? What is the population radiated by the positioning? Are the customers in the community and business circle where the site is located, the customer group you want? If the client group wants women in the workplace, they must find the place where the women in the workplace are. If you open a store without positioning, you will make mistakes later.

2. Learn to give up some customers

In the future, all brands, whether they are high-end or public, need to learn to screen your customers, and even reject some customers, so that you can have the energy to serve your target customers. The twenty-eight law also applies to store performance: 80% of store performance is created by 20% of target customers.

3. To develop a growing brand, not a static brand

In terms of people's habits, people will follow their own example to grow. With the development of time, our customers are growing, and the aesthetics are improving. As a fashion practitioner, if we do not grow, we cannot meet the needs of our customers.

—— Are you who your customers want to be in the future?

4. Don't let customers go shopping rationally, use emotional power to push her to place orders

When customers are shopping, it can be said that they hate thinking with their brains-they are also discounts. Customers look at the posters for a long time and don’t understand how many discounts they can give or give away. But every time they see Zara’s discounts, customers will Rushed in?

Statistics show that 70% of consumption today is impulsive consumption. A consumer will not place an order because she has no clothes to wear or the clothes are worn out, but because when she sees the clothes, she has feelings of pleasure, liking, longing for, and strong possessiveness.