Mannequins are designed with blank, uniform appearances because, at their essence, they’re conduits—articulated dolls meant for easy alterations. They act as a physical representation of the shopper, and, when dressed and posed with a product, often entice a shopper inside.
Generally, they’re posed pretty plainly. But sometimes they take on a different shape in a surprising explosion of movement, depicting everything from a day at the gym to the end of a yoga session in a move that makes them stand out from the crowd.
It can be a bit of a balancing act, but by experimenting with mannequin positioning, your window displays can take on a life of their own
