In fashion retail trade visual display of goods can have a big impact on the sales and what can be a better option than mannequins to display ones products.
For a layman mannequins are dolls or dummies that showcase the latest trends of the store. They are important tools of retail business. They first communicate with the customers through visual merchandising. Displaying fashion apparels of the store is the first step to entice the probable customers to the store. Further, it gives free publicity of the store's collection. Retailers put up the best clothes on the mannequins to allure the customers to their stores.
It is a natural phenomenon that customers see the window display of the store first. The customer takes the decision to enter the store on the basis of the information he can gather from the window display. Mannequins add value to the merchandise. They draw attention to the collection of the shop and lure the customers to buy garments and thus generate income for the store.
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