HOW TO CREATE THE PERFECT WINDOW DISPLAY IN YOUR STORE

No matter how small or how large your store is, creating a great window display is the strongest tool at your disposal to drawing in crowds and increasing profits. A window display is the first peak inside your individual style, your brand’s unique style and the trends you currently carry.

Consider your window display as an art project or a creative outlet. Gather all of your favorite materials, tools and artwork that you feel reflect you and your merchandise.

Next, start by selecting a theme and brainstorming materials and items surrounding that theme. Sketch a display that is in line with that theme — or maybe multiple options! Consider the season and then narrow in on a theme that is based on that season.

For example, instead of “Christmas season,” consider “White Christmas” or “Nutcracker Ball.”

Instead of “spring,” consider “new blooms.” Instead of “Fourth of July,” consider a fireworks theme or “Trendy Uncle Sam” as your theme.

Keep your display as interesting and BOLD as possible without being overwhelming. Stay simple whenever you can, highlighting lighting and a focal point for your display that will be directly in line with the eye-level of foot traffic.

The final best piece of advice for creating a great window display may seem obvious but cannot be overlooked — view your display from absolutely every angle. Customers may be viewing your store from multiple sides of the streets or from below as they tie their shoes; there’s no telling when your display with catch someone’s gaze, so make sure every single angle is eye-catching.