Many clothing shops may have encountered this problem. I have products that customers want, and I have more or more refined products in other stores than others. Others may be better than you but others The shop has a large number of people, and the number of people in its own store is very small, and the contrast is obvious.

If you think the image of the store, that is, the lighting, music, clean environment, product display, and service attitude of the store, all are done. Compared with other peers, I feel good about myself. Then, let's put down your identity and think from the perspective of customers.

Customers' purchases and consumptions are based on their final feelings to judge the choice, and whoever feels good is the one who chooses. Therefore, in order for the customer to decide to spend in the store, he must satisfy his feelings:

1. I feel that there is exactly the product he wants;

2. It feels like buying here, the cost performance is high, the quality is good, the price is reasonable, every time I think it is worth it;

3. I feel my store image is good, professional in all aspects, feels secure, and worthy of his trust;

4. I feel that buying things in my store is particularly comfortable and easy, and fun, I just like it anyway;

And if customers want to feel more about the store, it is necessary to highlight the side of the store that he can see visually. Display the shop's face (window) and clothing more artistically, which will spread its influence. Let passersby have a good impression of the store, have curiosity, and lay a good foundation.

If the entire store is a book and the window is the cover of the book, then the mannequin is the pattern of the cover. If the mannequins can be presented perfectly, then your shop can stand out from the crowd.