When I went shopping, I found that many shops were similar in length, and there was no difference. Some even had a few years, and there was no recognition.

However, for the industry where the clothing store is full of street, the recognition is precisely the key to whether a store can be deeply remembered by customers. It is difficult for a store without recognition to give customers a deep image.

Some shops only need to hide the LOGO, and they don't see what brand of the store is in the appearance. There is no iconic vision, that is, there is no personality.

So for the clothing store, the shop window is also a very important point to attract customers' attention, because when customers see a shop, the first thing they see is the shop window. At the same time, the shop window can also reflect the store style, product style and brand tonality, so the window must have its own unique style.

Moncler is a classic example, and the brand likes to use repeated methods to emphasize branding. Moncler is a French clothing brand. Their product categories are relatively simple. They are basically two types of down jackets and sportswear. Therefore, in the store display, they pay great attention to single items.

From the window scene, they can see that they are mainly ski suits. The ski model in the window dress repeatedly emphasizes the product category of the ski suit, and constantly refreshes the brain for the customer, so that the customer can think of Montclair when they think of the ski suit.

It is important to highlight the mannequin of one of the elements of the shop window. Below I will introduce a few unique mannequin.